Cadillac Love Letters
In celebration of Valentine's Day, Cadillac launched a rather cheeky social media campaign, flirting with their competition. Lettering artist Mark van Leeuwen was asked to create a series of hand-lettered love letters to send to Cadillac's biggest competitors. It was his job to illustrate these flirty lines in sophisticated and formal looking spencerian script. The love letters were published accompanied by the tagline #XoXoCadillac.
