This is a branding project I made for VASCO – Valley Supply Co.
VASCO is an outdoor clothing brand rooted in California’s Great Central Valley. It’s a place where boots trump Birkenstocks and trucks rule the road. The company seeks to outfit the adventurous, the resourceful, and those ready for anything at a moment’s notice.
The task was to create two logos. A simpler one to represent their identity, with the company name displayed clearly, and a secondary logo with the extended name “Valley Supply Co.”, to be printed on various products.
Both logos are inspired by classic typography used from the 30’s to the 60’s. My aim for this project was to keep both designs in connection, somehow. So, as you can notice, Valley Supply is laid out very similarly throughout both concepts.